When to Prepare a Press Release

January 08, 2016

​Press Releases are a great way for businesses to get information out and stay connected with the communities in which they serve. They allow businesses to also provide insightful information to their employees, customers, and potential clients; but, knowing the right time and reason to prepare a press release is extremely important to a business.

Here are the 40 reasons a business should prepare a press release:

  1. New person on board
  2. Special event
  3. New product or service
  4. New Location
  5. Complete a research project
  6. Speak at an important meeting
  7. Win a significant award
  8. When community or certain people need to know about something
  9. Announcing an open house
  10. Patents
  11. Demonstration
  12. Community service project
  13. Starting a new business
  14. Celebrating an anniversary
  15. Announcing a restructuring of the company or business model
  16. Offering an article series for publishing
  17. Opening up branch or satellite offices
  18. Receiving an award
  19. Receiving an appointment to a board
  20. Sponsoring a philanthropic event
  21. Introducing a unique strategy/approach
  22. Announcing a partnership
  23. Changing the company or product name
  24. Earning recognition of the company, product or executives by a publication
  25. Announcing that you're available to speak on particular subjects of interest
  26. Issuing a statement of position regarding a local, regional, or national issue
  27. Announcing a public appearance on television, radio, or in person
  28. Launching a website
  29. Announcing free information available
  30. Announcing that you've reached a major milestone
  31. Obtaining a new, significant customer
  32. Expanding or renovating the business
  33. Establishing a unique vendor agreement
  34. Meeting some king of unusual challenge or rising above adversity
  35. Setting up a customer advisory group
  36. Announcing the results of research or surveys you have conducted
  37. Putting on a workshop or seminar
  38. Making public statements on future business trends or conditions
  39. Signing a significant agreement
  40. Let the community know you are hiring

To see an example of a well done press release check out, Appville101'spress release on our mobile app, KOSBE 2.0.

To learn how to effectively write a press release checkout PR.com's post about, Writing an Effective Press Release to Promote Your Business.

Are you a KOSBE client? We have a new feature under our client dashboard, My Press Release Builder. This helpful tool will take you through the steps you need to build a professional press release, it will also send the press release to us for editing and feedback.